The Book

Innovation has become a sort of buzzword: everybody talks about it because it is fashionable and it is perceived as the only concrete way to business sustainability during our ever changing turbulent times. Often it is confused with creativity and even more frequently it is addressed in vague inconclusive terms. The aim of this book is to bring entrepreneurial and managerial clarity on concepts and practices regarding the actual implementation of innovative projects also relevant to knowledge transfer among different sectors. Several first hand case studies from the past, present and future of Motorsport are utilised as practical, concrete lessons on ‘how to’ effectively develop innovation and knowledge transfer with a special focus on tools that ensure SMEs (Small and Midsized Enterprises) growth on an international scale within the opportunities generated by ever rising complexities.