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Digital disruption in automotive

Organizational #visions are impacted by the #disruptive forces of pervasive #digital challenges and change. Increasingly they need revisions, upgrades, new directions. This is all because digital challenges unavoidably affect any level of management #decisionmaking .

#Volvo represents an interesting case study on the subject matter in terms not only of technological#innovation but also of managerial one.

At this link an interesting article on the topic.

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The fans global biggest’ sports survey: feedback to F1

#ZacBrown #McLaren and #MotorsportCom boss is rightly proud to present the largest sport survey conducted with fans to learn about their perceptions in order to improve the overall organizational system. In #F1 . The #Formula1in2017 #report deserves to be read for its data and information, hopefully next it will be utilized to implement actual improvement changes.

The concept and practice of methodically gaining feedback from sports’ fans is a relevant and constructive initiative. Now the actual evaluation and follow-up to it will be crucial to increase #F1 enjoyment and credibility perceived by fans. #fasttrackbook at this link the downloadable report .

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Driverless racing: next frontier?

#Roborace is a #Motorsport project that is steadily progressing in its development.

The pace of progress has so far been a bit slower than expected ( and the first lap at the #FormulaE #Paris downtown circuit was extremely in slow motion ) yet progress is expected to take speed and #driverless #technology and experiences developed through Roborace could represent a marked and steady improvement also for the spreading and improvement of this technology to #automotive . #fasttrackbook

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India boosting innovation in electric vehicles

The book features an interview with Chetan Maini (founder of the first Indian electric car, #Reva). Mahindra has purchased the Reva project years ago and the book features also an interview with Dilbagh Gill General Manager of Mahindra Motorsport.

Mahindra Reva Electric Sports Car

From these roots India is set to increasingly conquer center stage on a global scale #automotive because of roots and sound investments from Indian companies into #electricvehicles #innovation #fasttrackbook

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Managing know-how as an asset for business growth and innovation

New technologies, people’s visions and the integration of socio-cultural aspects are key drivers to international business growth not necessarily linked to large size companies. Today Small and Midsize Enterprises represent a powerful force of change in global business development from many perspectives.

Riccardo Paterni (moderator), Pierpaolo Vannucci (Vannucci & Associati), Stefano Bortoletto (Club Tecnologia e Passione), Nicola Scimeca (Ycom)

This has surfaced during the workshop “Business growth through leveraging on new technologies and know-how” held today as part of the University of Pisa International MBA. The master has reached the 8th edition and it features 34 participants representing twenty different nationalities with a very high level of multifaceted diversity.  Industry 4.0 concepts and practices; innovation focus developed through organizational networks; know-how developed in a production field leveraged upon also in other ones; international business development from socio-cultural perspectives; these are the topics outlined in the workshop by the four presenting organizations.

Marco Dell’Osso, Strategic Marketing Manager in Futura, (manufacturer of converting machinery for the tissue paper industry) has outlined concepts and practices of Industry 4.0 by pointing out the features of the latest projects the company is developing and utilizing and that it will develop in the future. 

Stefano Bortoletto, coordinator of the ‘Club Tecnologia e Passione‘ has illustrated the characteristics and purposes of this club of companies belonging to several fields and driven by common goals of innovation focus going also beyond technology into socio-cultural fields.

Nicola Scimeca and Mario Saccone, founders of Ycom have outlined how a company specialised in developing prototypes and services within the highest echelon of global Motorsport, has potential and capabilities (because of the unique technological and cultural characteristics of the field) to develop rapid and efficient innovation to the benefit also of other industrial sectors. 

Pierpaolo Vannucci, founder of firm Vannucci e Associati (part of an international network of Chartered Accountants and business development, MGI) has illustrated the development of a project bridging Italian technologically driven socio-cultural know-how in a progressive country as Morocco. 

Overall the workshop, moderated by Riccardo Paterni co-founder of Synergy Pathways,  has stimulated active interaction with the international audience and the many cultural, academic and professional perspectives present have stimulated analysis and debates. As part of the workshop process the companies have also strengthen their relationship of cooperation with the MBA network and the students have been offered opportunities to actively know about the companies the companies unique projects already.

More pictures available at this link .

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The Motorsport Industry takes center stage in Academia

The Motorsport Industry is rapidly developing an industrial and managerial influence that goes well beyond the business of racing. This is one of the reasons why it has been introduced on 28th September 2016 at Regent’s University in London within an International Academic Conference organised by the International Academy of Management & Business (the Academy involves scholars and practitioners coming from all over the world, focusing on several research topics that are shaping the present and future of organisational and business development www.iamb.net ).

Riccardo Paterni (Entrepreneur focusing on Motorsport developments at Synergy Pathways), Dr.Tim Angus (Honorary Research Fellow, Center for Business in Society, Coventry University) and Gabriele Testi (Motorsport journalist) have elaborated a presentation illustrating the relevance of the Motorsport Industry in developing knowledge, innovation and know-how that can be shared and applied across various industries.

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Riccardo Paterni introducing the presentation

Motorsport Value Chain

Motorsport Value Chain

Motorsport empowering management & business development

After a brief introduction relevant to the nature itself of Motorsport as a global business and to its roots historically based mainly in the UK and Italy, the presenter (Riccardo Paterni) has outlined three key concepts relevant to the Motorsport Industry: 1) the substantial amount of know-how that is dynamically produced and utilised because of a unique mix of high level of technological capital investment and highly skilled human capital; 2) the concrete understanding and implementation of innovation; 3) the systematic capability to share know how across industries. Specific case studies have illustrated the concepts.

The first two case studies have featured two Italian companies deeply rooted into Motorsport. Costruzioni Meccaniche Novricom (based in Pontedera – Tuscany) and Ycom (based in Colecchio, close to Parma – Emilia Romagna).

Powerful mix of top technology and top human skills

Costruzioni Meccaniche Novicrom, whom founder Iliano Parrini was a young colleague of Enzo Ferrari in Alfa Romeo well before becoming a Ferrari supplier (since the late ’60). Novicrom develops high precision machine tooling to manufacture small batches components and prototypes. Since its founding in 1947 the company invested 20% of its turnover in technology and at the same time retained a highly skilled, continuously trained, workforce which seniority goes well above 30 years. This unique mixes allowed for a transfer of applied know-how from aviation to Motorsport and from there to more sophisticated aerospace and aviation industries straightening top level presence in motorsport and automotive.

Innovation and the motorsport culture

Ycom, a motorsport manufacturer focusing on the entire project innovation cycle: design, development, carbonfiber, manufacturing, testing and racing. In particular it has been pointed out the capability of the company to accelerate the timing of the innovation process – measured through the Technology Readiness Level developed by NASA – while containing budgets. To illustrate the point it has been selected the project commissioned by Lotus to Ycom relevant to the project of the GTE version of the Evora set for racing at the 24Hours of Le Mans and World Endurance Championship. The case study shows the unique overall motorsport culture driven by a passioned skilled sense of determination to develop innovation: solutions to problems, to effectively generate and sustain performance.

Ycom LOTUS Evora Case Study

Ycom LOTUS Evora Case Study

A flow of knowledge: from racing to pharmaceutical

Last but not least the case study selected to show the hight capability to share motorsport know-how across other fields. McLaren has since been since the ‘70s an innovator in utilising sensors to capture and download data from the racing car in other to elaborate them. McLaren has been one of the first motorsport companies to perceive itself as an overall technology company: the overall McLaren Technology Group concept begins from there and it has evolved since into the current McLaren Applied Technologies. This last company has set up a partnership with the pharmaceutical corporation Glaxo Smith Klein to utilise a much evolved sensor technology to monitor, prevent and manage several health issues. A flowing know-who from tracks to the pharmaceutical industry.

An open forum

A debate has emerged with the generalist academic audience that has come to realise how the Motorsport Industry can represent concretely a conceptual and practical way to improve management and business development methods. This can represent an all new dimension of Motorsport that, no doubt, deserves to be further analysed, understood and applied.

SLIDES PDF:

FIRST PART: Motorsport Industry: driving innovation and industry diversification – prima parte

SECOND PART: Motorsport Industry: driving innovation and industry diversification – seconda parte

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