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Managing know-how as an asset for business growth and innovation

New technologies, people’s visions and the integration of socio-cultural aspects are key drivers to international business growth not necessarily linked to large size companies. Today Small and Midsize Enterprises represent a powerful force of change in global business development from many perspectives.

Riccardo Paterni (moderator), Pierpaolo Vannucci (Vannucci & Associati), Stefano Bortoletto (Club Tecnologia e Passione), Nicola Scimeca (Ycom)

This has surfaced during the workshop “Business growth through leveraging on new technologies and know-how” held today as part of the University of Pisa International MBA. The master has reached the 8th edition and it features 34 participants representing twenty different nationalities with a very high level of multifaceted diversity.  Industry 4.0 concepts and practices; innovation focus developed through organizational networks; know-how developed in a production field leveraged upon also in other ones; international business development from socio-cultural perspectives; these are the topics outlined in the workshop by the four presenting organizations.

Marco Dell’Osso, Strategic Marketing Manager in Futura, (manufacturer of converting machinery for the tissue paper industry) has outlined concepts and practices of Industry 4.0 by pointing out the features of the latest projects the company is developing and utilizing and that it will develop in the future. 

Stefano Bortoletto, coordinator of the ‘Club Tecnologia e Passione‘ has illustrated the characteristics and purposes of this club of companies belonging to several fields and driven by common goals of innovation focus going also beyond technology into socio-cultural fields.

Nicola Scimeca and Mario Saccone, founders of Ycom have outlined how a company specialised in developing prototypes and services within the highest echelon of global Motorsport, has potential and capabilities (because of the unique technological and cultural characteristics of the field) to develop rapid and efficient innovation to the benefit also of other industrial sectors. 

Pierpaolo Vannucci, founder of firm Vannucci e Associati (part of an international network of Chartered Accountants and business development, MGI) has illustrated the development of a project bridging Italian technologically driven socio-cultural know-how in a progressive country as Morocco. 

Overall the workshop, moderated by Riccardo Paterni co-founder of Synergy Pathways,  has stimulated active interaction with the international audience and the many cultural, academic and professional perspectives present have stimulated analysis and debates. As part of the workshop process the companies have also strengthen their relationship of cooperation with the MBA network and the students have been offered opportunities to actively know about the companies the companies unique projects already.

More pictures available at this link .

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The Motorsport Industry takes center stage in Academia

The Motorsport Industry is rapidly developing an industrial and managerial influence that goes well beyond the business of racing. This is one of the reasons why it has been introduced on 28th September 2016 at Regent’s University in London within an International Academic Conference organised by the International Academy of Management & Business (the Academy involves scholars and practitioners coming from all over the world, focusing on several research topics that are shaping the present and future of organisational and business development www.iamb.net ).

Riccardo Paterni (Entrepreneur focusing on Motorsport developments at Synergy Pathways), Dr.Tim Angus (Honorary Research Fellow, Center for Business in Society, Coventry University) and Gabriele Testi (Motorsport journalist) have elaborated a presentation illustrating the relevance of the Motorsport Industry in developing knowledge, innovation and know-how that can be shared and applied across various industries.

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Riccardo Paterni introducing the presentation

Motorsport Value Chain

Motorsport Value Chain

Motorsport empowering management & business development

After a brief introduction relevant to the nature itself of Motorsport as a global business and to its roots historically based mainly in the UK and Italy, the presenter (Riccardo Paterni) has outlined three key concepts relevant to the Motorsport Industry: 1) the substantial amount of know-how that is dynamically produced and utilised because of a unique mix of high level of technological capital investment and highly skilled human capital; 2) the concrete understanding and implementation of innovation; 3) the systematic capability to share know how across industries. Specific case studies have illustrated the concepts.

The first two case studies have featured two Italian companies deeply rooted into Motorsport. Costruzioni Meccaniche Novricom (based in Pontedera – Tuscany) and Ycom (based in Colecchio, close to Parma – Emilia Romagna).

Powerful mix of top technology and top human skills

Costruzioni Meccaniche Novicrom, whom founder Iliano Parrini was a young colleague of Enzo Ferrari in Alfa Romeo well before becoming a Ferrari supplier (since the late ’60). Novicrom develops high precision machine tooling to manufacture small batches components and prototypes. Since its founding in 1947 the company invested 20% of its turnover in technology and at the same time retained a highly skilled, continuously trained, workforce which seniority goes well above 30 years. This unique mixes allowed for a transfer of applied know-how from aviation to Motorsport and from there to more sophisticated aerospace and aviation industries straightening top level presence in motorsport and automotive.

Innovation and the motorsport culture

Ycom, a motorsport manufacturer focusing on the entire project innovation cycle: design, development, carbonfiber, manufacturing, testing and racing. In particular it has been pointed out the capability of the company to accelerate the timing of the innovation process – measured through the Technology Readiness Level developed by NASA – while containing budgets. To illustrate the point it has been selected the project commissioned by Lotus to Ycom relevant to the project of the GTE version of the Evora set for racing at the 24Hours of Le Mans and World Endurance Championship. The case study shows the unique overall motorsport culture driven by a passioned skilled sense of determination to develop innovation: solutions to problems, to effectively generate and sustain performance.

Ycom LOTUS Evora Case Study

Ycom LOTUS Evora Case Study

A flow of knowledge: from racing to pharmaceutical

Last but not least the case study selected to show the hight capability to share motorsport know-how across other fields. McLaren has since been since the ‘70s an innovator in utilising sensors to capture and download data from the racing car in other to elaborate them. McLaren has been one of the first motorsport companies to perceive itself as an overall technology company: the overall McLaren Technology Group concept begins from there and it has evolved since into the current McLaren Applied Technologies. This last company has set up a partnership with the pharmaceutical corporation Glaxo Smith Klein to utilise a much evolved sensor technology to monitor, prevent and manage several health issues. A flowing know-who from tracks to the pharmaceutical industry.

An open forum

A debate has emerged with the generalist academic audience that has come to realise how the Motorsport Industry can represent concretely a conceptual and practical way to improve management and business development methods. This can represent an all new dimension of Motorsport that, no doubt, deserves to be further analysed, understood and applied.

SLIDES PDF:

FIRST PART: Motorsport Industry: driving innovation and industry diversification – prima parte

SECOND PART: Motorsport Industry: driving innovation and industry diversification – seconda parte

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INNOVATION AND THE TRL MODEL. THE YCOM INNOVATION ACCELERATION CASE STUDY

Ycom is a Motorsport Industry company focusing on the entire innovation process relevant to Motorsport, automotive and also other industries. In particular, within the Technology Readiness Level (TRL)

the company is able to accelerate the 4 to 7 phases. The case study featured in the book articulates the entire process through interviews with Ycom owners Nicola Scimeca and Mario Saccone.

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International Management Conference In London. Introducing Motorsport as an inspiring and practical topic!

Motorsport: driving innovation and industry diversification

New knowledge development and knowledge sharing

presented at the International Academy of Management and Business’s Conference

On Friday September 28th at Regent’s University LONDON

London presentation 1

By

                                       Riccardo Paterni (Entrepreneur at Synergy Pathways) – presenter                                                                             
Dr Tim Angus (Honorary Research Fellow, Centre for Business in Society, Coventry University)

with Gabriele Testi (Motorsport journalist)

Topic Abstract:

Motorsport is not simply a sport involving racing cars, it is a complex and far reaching industry generating many billions of US dollars of global turnover each year. It has deep historical roots that go back to the very beginning of the automotive industry,

Motorsport involves a wide international network of manufactures, related components sup- pliers, research & development activities, related paying fans (and in most cases paying dri- vers) and sponsors. These invest and leverage the global media system that for some of the championships has a strong global reach (for example Formula 1 Grand Prix are the most glo- bally followed sport taking second place only to the Soccer World Cups and the Olympics). Mo- torsport has a dimension that spreads from the local to the global in which many global automo- tive manufacturers are involved. It has a value chain that involves: constructors, participants, events, and the distribution and consumption of the sport. The total global yearly turnover for Motorsport as an industry is well above USD 50 billions (Henry et al, 2007).

Motorsports integrated complexities are what makes it a unique business ecosystem which is similar in many respects to many other business ecosystems that might be encountered within various economic fields; such complexities are generated by many variables spanning techno- logical aspects to regulation, the management of high levels of dynamic know-how and the shaping-up, development and management of often far reaching business models.Motorsport requires, by default, an extremely dynamic constantly changing environment requiring a consistent focus on efficiency (relevant to financial, technological, infrastructural, organizational and highly skilled human resources management) and, at the same time, a marked and relentless focus on on-racing-track and commercial performance.

All of these characteristics make the Motorsport ecosystem a solid, concrete and at the same time continuously evolving laboratory of innovation: a laboratory in which innovation is identified and implemented in very pragmatic terms, for example, in terms of novel effective solutions to problems (racing tracks are nothing if not constant active practical and conceptual laboratories for these problems), novel products and services that are welcomed by markets. Innovation in motorsport goes well beyond the realm of technological innovation into innovation in knowledge generation, knowledge-transfer and new business models related to new industrial and commercial realities. Industry diversification, rooted in this new knowledge production , is a natural offspring of these industrial dynamics.

An additional characteristic that feeds this overall system, is the presence of specific motorsport industrial clusters (geographically comprised socio-economic networks that develop and implement new knowledge) that have been characterizing parts of the industry since its beginning and are still present today (e.g. the UK’s ‘Motorsport Valley and Italy’s ‘Motor Valley’). Motorsport and its related industrial and research & development activities has become a prime example of high level knowledge development ready to be shared among other applications and industries. We will present case studies (Costruzioni Meccaniche Novicrom, Ycom and McLaren Applied Technologies) that represent this concept from a knowledge perspective generating far reaching business development activities by leveraging upon the constant in- novation present within motorsport.

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This way McLaren and Williams are renovating the biomedical industry

These are the ways in which McLaren Advanced Technologies and Williams Engineering are renovating the biomedical industry by utilising F1 know-how. The journalist Gabriele Testi wrote this article for the Italian Edition of motorsport.com , Riccardo Paterni contributed to write it. These topics will be presented an elaborated in the book.

general-la-mclaren-nell-industria-biomedicale-2016-schema-collaborazione-mclaren-glaxosmit

general-la-mclaren-nell-industria-biomedicale-2016-schema-collaborazione-mclaren-glaxosmit-1

Article (in Italian) Così McLaren e Williams stanno contribuendo a rinnovare l’industria biomedicale

general-la-mclaren-nell-industria-biomedicale-2016-display-sensore-biomedicale-mclaren

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On innovation and bringing new life to Motorsport; up for debate

The September 2016 issue of Motorsport magazine features the 50th anniversary of the legendary CAN-AM series, these were the times when actual multifaceted, original innovation developed pushed forward by unique legendary manufacturers because:

“Chaparral, Lola, McLaren, Porsche, Shadow… such marques gave us the big, bellowing, basically unlimited Can-Am sports-racers of 1966-1974. These mighty machines may be blazing into their golden anniversary years now, but they might well survive in the hearts of enthusiasts forever.

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Why? Because they recall something now nearly extinct in motor racing: freedom of design.

North America’s original Canadian-American Challenge Cup Series imposed amazingly minimal rules and restrictions, at least at the outset. The two primary requirements were bodywork covering the tyres and cockpits just wide enough to accommodate an intrepid passenger, so the vehicles could be described as sports cars. Safety standards also had to be met, but otherwise a creative Can-Am mind was pretty much free to run mad.”

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Will getting back to this revive the current struggling top Motorsport scene? Is it actually still possible to do it? What would it entail?

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Is the Global Innovation Index actually measuring innovation?

The report relevant to the 2015 Global Index Innovation has been recently published and, as always, it is quite revealing of human, societal and economic trends that ease and stimulate the expression of new ideas and solutions freeing-up expressions of creativity and at the same time reducing or eliminating barriers to such expression.

innovationINDEX

There overall index is generated by innovation input factors and innovation output ones. They spread throughout an entire array of factors that directly or indirectly have the power to boost or restrain that expression of creativity.

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First of all, in my opinion, it needs to be pointed out that what this index measures does not fully represent what concrete innovation is in itself (an expression of creativity that solves problems effectively and/or finds affirmation on markets); rather it seem to focus on identifying an overall ecosystem that fosters the conception and development of creativity almost as an end in itself. This is a perspective that in my opinion requires further debate involving people that in actual practical terms are on the frontline to solve problems, generate effective business opportunities and/or take advantage at best of them.

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Leveraging on Motorsport dynamics to better understand the ones of business today

When we talk about speed, change and complexities of business nowadays we are often puzzled by the many factors that affect the survival and development of small, midsize and large organisations. Technology, markets, finance, regulatory constraints, all of them represent at the same time challenges and opportunities for growth.

Motorsport, by its very nature, increasingly represents a powerful concentration and integrated mix of all of these aspects and variables: it requires a keen attention to how resources are managed in an effective and efficient way within constantly changing constraints. Motorsport is also a proper industry which turnover has been marking and marks billions of euros across the globe. In addition its research & development has a direct influence on many fields that go well beyond the intuitive one of the automotive: aerospace, energy, defence, medical, high-tech consumer goods represent additional sectors in which the applied research driven by companies directly related to Formula 1 such as McLaren Applied Technologies or Williams Advanced Engineering have an increasingly relevant influence.

Dr.Tim Angus, from University of Coventry, presenting at the University of Pisa International MBA

Dr.Tim Angus, from University of Coventry, presenting at the University of Pisa International MBA

Recently at the University of Pisa International MBA these aspects have been pointed out with a particular focus on the Motor Valley in the United Kingdom which represents a clustered and integrated source for such developing activities. I have invited Dr.Tim Angus, from the University of Covetry, to make a presentation on such topic and it has caught the attention of the MBA participants and Italian organisations alike operating in the field and related one. At this link an article from Motorsport.com reporting on such presentation (in Italian).

The book goes in depth on all of this aspects relating them to the way they contribute to generate innovation within such an array of economic fields.

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Innovation steering the Road to Indy program

Another historic Italian manufacturer of racing cars (Tatuus) has made strides in the USA within the unique drivers development path Road To Indy program (that will be featured in the book through interviews with the program management regarding innovations that characterise the identity of the program itself).

Tatuus USF-17

Tatuus USF-17

Recently the Tatuus USF-17 has been presented . Beginning in 2017 the chassis (powered by a Mazda engine) will be the one utilised by the USF 2000 program (part of the Road to Indy one) and it is based on the manufacturer’s European F4 series. We are looking forward to meet  Tatuus’ CEO, Gianfranco De Bellis to learn more about the specifics of the incremental innovation concepts that brought about the implementation of this ambitious and relevant junior formula program within the characteristics requested by the US organisers. The next top USA Formula 1 driver might come straight from this path.

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