Organizational identity, business scenarios and strategies: the foundations for the restart in the motorsport approach
On June 3rd 2020, Riccardo Paterni, from the RPM network member company Synergy Pathways, has moderated and presented topics in a webinar part of the series www.illavorocontinua.it (‘work endures’ the webinar has had over 1600 people watching live) together with Rodi Basso (Expert in Strategy and Business Development utilising his experience in relevant technical and managerial roles in Formula 1 and other motorsport series), Professor Paolo Aversa (Strategy Professor and Director of the Full Time MBA at Cass Business School – University of London and Professor in several programs related to motorsport management) and Andrea Cafà, President of Cifa Italia and Fonarcom (organisations contributing to create, produce and promote the series of webinars).
Riccardo has pointed out the the key elements that form the organizational identity any organization need to have quite clear as key stable reference point in order to face current and future turbulent changes: vision, mission and values.
Rodi Basso has pointed out how different business scenarios can be identified and related to effectively by utilising approaches relevant to the way that complexities are managed in motorsport by effetively gathering and utilising data.
Professor Paolo Aversa has illustrated how strategies can be formulated by relating in effective ways to opportunities that can be generated or utilised readily.
Andrea Cafà has summed it all up by stating how these views and tools of action, together with the ones featured in other webinars pointing out relevant legislative and macro economics changes, can offer substantial opportunities for any kind of company to set a path not only of survival but also of growth in Italy.
Documentation relevant to the topics debated (in Italian) can be downloaded at the webinar archives section of www.illavorocontinua.it . The webinar (in Italian) has been recorded and can be watched in its entirety at this link.